![]() ![]() ![]() Sephora has been a longtime partner of Rihanna’s Fenty Beauty, which helped the singer become a billionaire. #Haus laboratory skin#She believes artistry should be for everyone, and that no one should have to damage their skin or sacrifice their principles to be self-expressive,” the brand said in a statement.Ī post shared by Sephora launched with Amazon in an exclusive partnership in 2019, but sales failed to meet targets, particularly when compared to other celebrity-led brands. “Lady Gaga welcomes you to join this new chapter of Haus Labs, with supercharged products created with innovative formulas that will shape the future of the beauty industry. “The future is beautiful,” Lady Gaga, born Stefani Joanne Angelina Germanotta, wrote in an Instagram post last week, adding the “supercharged clean artistry” previously an Amazon exclusive, will be only available at Sephora from June 9th.īeginning next month, Haus Laboratories will change its name to Haus Labs and feature clean ingredients, likely to comply with the Clean at Sephora category standards, removing more than 2,700 “questionable” ingredients, the company said. The brand is leaving Amazon for the greener, cleaner pastures at Sephora with a new name and new formulations. ![]() Like her many incarnations, Lady Gaga’s beauty label, Haus Laboratories, is undergoing its own transformation. Lady Gaga joins the celebrity clean skincare game with the relaunch of her Haus Laboratories and a new home for the brand. ![]()
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